The Client:

Appleburry Farms started as a family business but has since grown. However, the company remains true to it's roots of providing delicious and healthy family meals. 

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The Project:

This product, Simply Healthy Steamed Veg, aims to give back time. Rather than keep checking and poking your veg with a knife to see when it's done, you simply microwave the veg in the bag. When it's perfectly done, the bag turns green.

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The client wanted a full-page broadsheet ad to promote the product and to offer a money-off voucher to prompt sales. 

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My Solution:

The brief stated that the target audience is adults aged 25 - 50 years, who have children. They struggle to cook healthy meals in the time they have available and want more time with their family rather than being stuck in the kitchen.​​​

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The company brand-voice is friendly and familiar. 

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I wanted to do something a bit different and memorable for this project. Something light-hearted and fun that fits the brand voice. I came up with this limerick that is not only fun, but hits all the features and benefits of the product. 

 

The short limerick clearly outlines how the product works and what the consumer gets out of that.  

 

The voucher leads with the headline of 50% off. This is to grab the reader's attention as they browse the broadsheet and to therefore encourage them to read the rest of the advert.​