Kangaroo Connections
Project Type:
Website rewrite.
Click an image below to open the webpage
The Client:
Kangaroo Connections is a social media management company. They manage all aspects of their client's social media and work mostly with local small and medium businesses, although have also landed some larger clients.
The Project:
The company wanted to improve their website content to increase conversions. They also wanted the website to appear higher in Google results, so wanted the copy written with SEO in mind.
My Solution:
The website was nicely written in its original form, having utilised AI. It was factual and outlined what the company does. However, it lacked in portraying the real benefits that this company can offer its clients.
Social Media is such an important tool for all companies these days. It's therefore really important that this website left the reader in no doubt as to the positive impact they could have on their business exposure and online following.
Having met and gotten to know the company Director so well, I was able to write the website in his tone voice and get across when his company can do for their clients.
For each webpage, I chose relevant SEO keywords. I wrote the copy in such a way that seamlessly incorporated those keywords throughout the webpage. Making it flow and read naturally.