Kensington Cat & Dog Home

The Client:
Kensington Cat & Dog Home is an animal rescue centre that provides medical treatment and rehabilitation, as well as re-homing animals in their care. As a charity, they rely 100% on donations from the public to fund their work.

The Project:
The client has just re-launched their website and wish to see an increase of 5% in the number of monthly donations.

They require an 'About Us' landing page to promote their work and to encourage people to commit to a regular donation to the charity. Also, a pop-up to encourage people to sign-up to their newsletter.

My Solution:
I know that people visiting the webpage are animal lovers who would like to help and wish they could do more. Research tells us that they already have pets, so are unable to help with re-homing.

It was important for me to empathise with their desire to help animals - many wishing that they could home one. My message to them was that they can still help by way of donations. I wanted to draw on their desire to feel good, knowing they are making a difference.

The heading "Every cat and dog deserves a bright future. You can make that happen." really empowers the reader to understand that their donation will make that difference. They want to help and I have shown them that they can.