Pure Impact Boxing Gym.

The Client:
Pure Impact Boxing Gym is based in Denver, Colorado. They offer boxing tuition and intense workouts that are aimed to challenge and push their members to the max.

The Project:
The client was looking to increase awareness and monthly membership subscriptions. They requested a double-sided direct-mail flyer that would promote the gym and offer a free trial - with the aim of increasing memberships.

The Solution:
My research showed me that the target audience was adults aged 22-38 years, who take their workouts seriously and are always looking for the next challenge.

It was important to convey the benefits of boxing as an exercise, the benefits of the client's gym over all others, and the free trial offer. As the flyer was to be double-sided, and we don't know which side someone will see first, this had to be shown on both sides but without making either side redundant through repetition. 

I ensured that each side of the flyer included the benefits of the sport, speaking to the target audience who want a challenge and to maintain the physique they have worked hard for. The client's USPs are also on each side along with the free trial offer.