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We Take Calls

Project Type:
Email Campaign - Cold pitching.

[Email Subject]

 

How To Answer Calls Without Downing Tools…

 

[Body]

 

Hi [Enter individual name if you can to make it personal]

 

You know this problem as much as every other tradesperson. You’re on site, tools in-hand or working at height, and your mobile rings. Pain in the backside, right?!

 

Do you stop what you’re doing (for the 5th time today) and answer the call? Or do you carry on and let it go to voicemail, potentially missing out on work? It seems like a small decision, but it’s one that could be impacting your business, income and homelife.

 

I have the solution and I’m going to tell you. Imagine never having to down-tools OR miss a call again!

 

5 Reasons To Never Miss A Call…

 

  • The caller will try the next tradesperson on their list and you’ll miss out on work.

  • You’ll have to work harder to find a client to make up the missed income.

  • The caller becomes a regular client to one of your competitors.

  • Maybe you won’t be able to afford the things you and your family deserve.

  • You have to spend your evening returning calls and booking in work. That’s time you should be spending with your family, doing the things you enjoy, or just chilling.

 

I’m the owner of We Take Calls. My business provides an affordable call handing service for many tradespeople like you. Allowing them to carry on with their work, but never missing a customer call. It’s like having your own receptionist.

 

How We Can Help You…

 

  • We answer all your calls using your company name. Giving excellent service and a professional impression.

  • Your calls being answered quickly, first time, means never losing that potential customer.

  • Having access to your diary means we can book in appointments for you. Saving you having to arrange this in-between jobs or when you get home.

  • If more appropriate, we can take a message and contact details for you to call them back when you’re free.

  • If you get 2 calls at the same time… no problem. Your customers will never get the engaged tone.

 

Most tradespeople’s families have to put up with them finally getting home, only to then be glued to their phone for hours while they return calls and messages. This doesn’t have to be you!

 

You can be present for your family!

 

Get all your calls answered for as little as £30 per month + VAT. That’s just over £1 per day. Compare that to how much you spend on takeout hot drinks each day. It’s a no-brainer!

 

If you’re interested in growing your business and keeping your customers and family happy, get in touch now.

 

Simply reply to this email, or visit our website below.

 

We look forward to taking your call.

 

Jo

Managing Director

 

www.wetakecalls.co.uk

 

 

Opt-out

I love to help businesses like yours, and I hope you can see the value I can add. But I also respect your right to decline my support. If you would prefer not to hear from me again, and you’re sure you won’t be missing out, reply to this email with “OPT OUT” in the subject line.

The Client:

 

Aurora HR provides HR services to small and medium businesses. As I wrote when I did the copy for their website... "We give small and medium businesses the HR power and protection of the big companies - at a fraction of the cost."

 

​The Project:

 

With a view to securing new business, the company asked me to commission 5 emails. Each covering a different aspect of the services they provide. The emails would be sent out to local businesses as cold pitches.

​

Here you can see 2 of the 5 emails.

 

My Solution:

 

Cold pitch emails have a number of hurdles to overcome. The first is to avoid the recipient's junk folder. The second is to be opened rather than immediately deleted. The third is to be opened and read. Finally, to be responded to.​

​

A strong, intriguing subject line is key. If it's 'salesy' it will likely go straight to the junk folder, or be deleted by the recipient. It needs to grab the recipient's interest and give them an idea of what they will get if they open the email.

​

As you can see, the emails are long. This is a real balancing act. If the email is too long, it's unlikely that anyone will read it all. But if it's too short, you risk not getting across all of the information you'd like.

​

As the subject matter is quite in-depth, I decided to allow the emails to be on the longer side. However, I was sure to get across the key benefits that Aurora HR have to offer in the beginning, with an early call to action.

 

Even if the reader does not read the whole email, they will have read what the company has to offer them. They will hopefully take action without having to read the whole email. 

​

Success:

​

When sending cold pitches, it's said you can hope for a response rate of 1-3%

​

At the time of writing this, Aurora HR has sent the first 2 emails to 100 companies and has had 5 replies. That's a response rate of 5%.

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